Travander is an Indian travel-tech platform built around curated, experience-rich trips. The brand was growing but the identity wasn't keeping up, so I rebuilt it from scratch. The logo is a wordmark set in Pacifico, paired with a separate brand symbol that reads as both a traveller in motion and the letter T a long-term asset designed to earn its recognition over time. Colour was kept deliberately tight to stand apart in a cluttered category. Deliverables included the full logo system, colour palette, typography guidelines, imagery direction, and a comprehensive brand book covering applications from social media to outdoor billboards.